Ad Products / Display
Half Page
View specifications
Overview
Capture attention with a premium, half-page display ad on CarExpert.
The half-page ad (300x600) provides a large, visually engaging canvas within CarExpert’s content. This high-impact placement is designed to drive user engagement and deliver maximum exposure for your brand or product.

Ad Specifications

Creative Types

GIF/JPEG/PNG Images
HTML5 third-party hosted tags

Guidelines

- Can contain animation and loop twice (no continuous looping permitted)
- Maximum animation duration 15 seconds
- Images must have a 1px border
- Must not have any unachievable calls to action (e.g.: click to play video)
- All ads must be secure and SSL compliant

Max file size

40KB Back Up Image
80KB Initial Load
2MB Polite Load (3rd Party Served)

Dimensions

300 x 600px

Format

Desktop and mobile

Lead Time

5 business days prior to campaign live date

Deliverables

1 x Javascript Ad tag per ad placements
Or
1 x HTML5.zip file + Click Through URL + Imp tracker (optional)
Or
1 x JPG/GIF/PNG + Click Through URL + Imp tracker (optional)

HTML 5 Specifications

Backup Image

40KB max file size
JPG, PNG, GIF
100Kb max external shared library file size

Initial Load

100KB max file size
HTML5, JPG, PNG, GIF
100KB max external shared library file size

Polite Load / Expanded Panel

1MB max file size
HTML5
100KB max external shared library file size

User Initiated Load / Expansion

10MB max file size
HTML5
100KB max external shared library file size

Video (Optional)

2.2MB – Polite Auto max file size
10MB – User initiated max file size
MP4, OGG, WebM
100KB max external shared library file size

Display Ads

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