AD PRODUCTS
The window to earn consideration is shorter, and influence matters more than ever.
The good news? Buyers are highly persuadable in the research phase:
71%
say they’re open to influence
67%
are open to innovation, new technology, and brands they haven’t owned before.
And when people are deciding what to buy, they lean on specialist sources. Independent review platforms like CarExpert consistently rank among the most used, trusted, and influential sources during research - because buyers want clarity before they take the next step.
Each month, CarExpert reaches millions of Aussies who are actively researching cars. We’re new-car-only, which means your message isn’t competing for attention in a broad marketplace where shoppers are browsing everything from used stock to unrelated categories.
Instead, you’re appearing in a premium, context-rich space - alongside trusted reviews, comparisons and buying advice, right when buyers are selecting (and changing) their shortlist.
Whether you’re building brand preference, launching a new model, defending a segment, or shifting consideration, we help you show up with the right message in the right context. If you’d like the deeper cut of our Road to Purchase findings with Nielsen, and what it means for your category, contact our Media team.
Brand Awareness
High-impact rich media and display for reach and salience.
Content & Editorial
Content and integrations that build trust and deepen engagement.
Native & In-Feed
Native placements that feel natural in the research journey.
Performance & Conversion
Performance pathways that increase conversion intent when buyers are ready.
A fast-growing audience of high-intent shoppers who are brand aware, actively researching, and open to influence.
Website
4.5M+
average monthly views
7:01
average session duration
4M
Viewers (May 2026)
14.3M
Views (May 2026)
842k
Viewers (May 2026)
884k
Views (May 2026)
Tiktok
149k
Viewers (May 2026)
716k
Views (May 2026)
Youtube
4.1M+
average monthly views
1.5M
Viewing hours
Source: GA4, Australian audience, January - April 2026
