‍A. GENERAL ADVERTISING STANDARDS‍

1. Truthfulness and Compliance
   All advertisements must be legal, honest, clear and transparent. They should:
   1. Avoid misleading content or obscuring or omitting relevant details...
   2. Refrain from making false claims...
   3. Ensure claims are accurate and substantiated...
   4. Not contain any misleading representations...
   5. Not falsely imply environmental benefits...
   6. Avoid using false or misleading testimonials…
   7. Be clear what it is you are advertising…
   8. Not contain any dishonest pricing practices.
2. Decency and Respect
   Advertisements must uphold generally accepted standards of decency and should be respectful. They should:
   1. Not discriminate or promote discrimination against individuals...
   2. Not exploit or degrade individuals...
   3. Treat themes of sex and nudity sensitively…
   4. Use appropriate language...
   5. Refrain from content that contradicts health standards...
   6. Align with CarExpert’s family-friendly rating.
3. Prohibited Content
   The following content is strictly prohibited in advertisements:
   1. Pornographic or explicit material or nudity…
   2. Extremely violent imagery...
   3. Material promoting racial intolerance or discrimination...
   4. Profanity...
   5. Hacking or cracking content...
   6. Advertisements for illegal drugs...
   7. Tobacco products...
   8. Weapons or ammunition...
   9. Counterfeit goods...
   10. anything which breaches another party’s intellectual property rights…
   11. any political content…
   12. any health products with unsubstantiated claims…
   13. sensationalized content designed specifically to drive engagement…
   14. Other illegal content.
4. Imagery Restrictions
   Advertisements must not contain the following imagery:
   1. Pixelated or unclear visuals...
   2. Misleading imagery...
   3. Unapproved use of CarExpert branding...
   4. Celebrity or political images implying endorsement...
   5. Distracting or flashing visuals.
5. Branding Requirements
   Advertisements must feature clear branding:
   1. Advertised products or offers must be clearly identified...
   2. Branding must accurately reflect the offering entity.
6. Linking Practices
   Proper link-throughs are required:
   1. Advertisements must only link to legitimate websites...
   2. Links must open in a new browser window...
   3. Promotions must be prominently featured...
   4. Must not link to destinations that use 'phishing' techniques to gather user information
   5. Ads should not use phrases like “click here” or “click to play”.
7. Clarity of Presentation
   Advertisements must be distinguishable from content:
   1. Ads should have a different background...
   2. Advertisements must not imitate CarExpert’s site functionality.

B. COMPLIANCE

Advertisers must adhere to all relevant laws, rules and regulations when advertising their products/services.

in regulated sectors, including but not limited to:

• Alcohol
• Gambling and wagering
• Therapeutic goods
• Financial services
• Fast food
• Government services
• Adult content
• Competitions and games of chance

If advertising gambling or wagering products or competitions or games of chance, contact CarExpert’s sales team for bookings, as direct online bookings are not permitted.

C. COMPETITOR ADVERTISING RESTRICTIONS

Advertisers competing with CarExpert may not appear on its digital platforms without prior written approval from CarExpert, including:

1. Competing automotive websites...
2. Other publishers targeting the automotive sector...
3. Competing streaming services.

This policy is not exhaustive and does not constitute legal advice which we advise you to take if you are unsure if your advertisement complies with all laws, rules and regulations. You are required to ensure that your advertisements comply with all laws, rules and regulations. CarExpert reserves the right to accept or reject any advertising creative in its absolute discretion.