The billboard (970x250) is a premium, high-visibility ad unit that dominates the top of the page, ensuring maximum exposure. This large format is perfect for visually striking campaigns, providing ample space for creativity and messaging.
Ad Specifications
Creative Types
GIF/JPEG/PNG Images HTML5 third-party hosted tags
Guidelines
- Can contain animation and loop twice (no continuous looping permitted) - Maximum animation duration 15 seconds - Images must have a 1px border - Must not have any unachievable calls to action (e.g.: click to play video) - All ads must be secure and SSL compliant
Max file size
40KB Back Up Image 80KB Initial Load 2MB Polite Load (3rd Party Served)
Dimensions
970 x 250px
Format
Desktop only
Lead Time
5 business days prior to campaign live date
Deliverables
1 x Javascript Ad tag per ad placements Or 1 x HTML5.zip file + Click Through URL + Imp tracker (optional) Or 1 x JPG/GIF/PNG + Click Through URL + Imp tracker (optional)
HTML 5 Specifications
Backup Image
40KB max file size JPG, PNG, GIF 100Kb max external shared library file size
Initial Load
100KB max file size HTML5, JPG, PNG, GIF 100KB max external shared library file size
Polite Load / Expanded Panel
1MB max file size HTML5 100KB max external shared library file size
User Initiated Load / Expansion
10MB max file size HTML5 100KB max external shared library file size
Video (Optional)
2.2MB – Polite Auto max file size 10MB – User initiated max file size MP4, OGG, WebM 100KB max external shared library file size
