Ad Products / Display
Leaderboard
View specifications
Overview
Maximize brand reach with a prominent leaderboard ad on CarExpert.
The leaderboard (728x90) is a prime, full-size placement designed to deliver high visibility across CarExpert's desktop site. This horizontal ad format ensures your brand is front and center as users engage with content, offering strong brand recognition and click-through opportunities.

Ad Specifications

Creative Types

GIF/JPEG/PNG Images
HTML5 third-party hosted tags

Guidelines

- Can contain animation and loop twice (no continuous looping permitted)
- Maximum animation duration 15 seconds
- Images must have a 1px border
- Must not have any unachievable calls to action (e.g.: click to play video)
- All ads must be secure and SSL compliant

Max file size

40KB Back Up Image
80KB Initial Load
2MB Polite Load (3rd Party Served)

Dimensions

728 x 90px

Format

Desktop

Lead Time

5 business days prior to campaign live date

Deliverables

1 x Javascript Ad tag per ad placements
Or
1 x HTML5.zip file + Click Through URL + Imp tracker (optional)
Or
1 x JPG/GIF/PNG + Click Through URL + Imp tracker (optional)

HTML 5 Specifications

Backup Image

40KB max file size
JPG, PNG, GIF
100Kb max external shared library file size

Initial Load

100KB max file size
HTML5, JPG, PNG, GIF
100KB max external shared library file size

Polite Load / Expanded Panel

1MB max file size
HTML5
100KB max external shared library file size

User Initiated Load / Expansion

10MB max file size
HTML5
100KB max external shared library file size

Video (Optional)

2.2MB – Polite Auto max file size
10MB – User initiated max file size
MP4, OGG, WebM
100KB max external shared library file size

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