Outstream

Overview

Driving consideration and action for your vehicle/range within contextual competitor environments and heroes your brands TVC.

Target by segment or target by competitor or serve against your own key words. The video player appears within written content sections and will autoplay muted when player is in view and pause when out of view. Audio is user initiated and the player will collapse upon completion.

Ad Specifications

CarExpert Hosted Video

Format
MP4 (h.264) or MOV

Video Dimensions
4:3 - 640 x 480
16:9 - 1024 x 576

Minimum Bitrate
10 Mbps

Max File Size
250Mb

Maximum Duration
6 / 15 / 30 seconds

Character Limit

N/A

Format

Mobile and desktop

Lead Time

5 business days prior to campaign live date

Third-party Hosted Video

Format
Secure (https) approved third party VAST 2.0 or 3.0 URL
H.264 (MP4), FlashVideo (FLV), and WebM video file types must all be included

Bitrate
For all assets three different bit rates need to be included (Progressive only)
300 kbps
700 kbps
1000 kbps

VAST ads must not include skippable or other advanced functionality. Multiple bit rate MP4 video files are required in the VAST tag as CarExpert video players serve content based on a user’s connection speed. This allows users to receive the best quality video for their connection without the video buffering unnecessarily.

Tracking

Third party tracking available for Impressions and Clicks

Deliverables

CarExpert Hosted Video
1 x Video Asset
1 x Impression Tracker
1 x Click Tracker

Third-party Hosted Video
1 x VAST 2.0 or 3.0 URL

Outstream Video