Ad Products / Rich Media

Fillboard

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Overview

Engage users with dynamic top-of-page Fillboard ads on CarExpert.

Fillboard is a rich media solution available in three variations: XL, Mobile, and Desktop. This format toggles at the top of the screen while users browse the page, ensuring consistent visibility and interaction throughout the session. It’s ideal for advertisers looking to maintain user attention with a prominent, non-intrusive ad experience.

Ad Specifications

Character Limit

N/A

Guidelines

Advertiser to supply PSD file for CarExpert production
Compatible with Desktop / Tablet / Mobile

Mobile Dimensions
Main banner: 320 x 100px
Sticky banner: 320 x 50px

Desktop Dimensions
Main banner: 1920 x 180px
Sticky banner: 1920 x 60px

Minimum campaign spend $40k
Minimum line item spend $10k

Freuqency capped at 1 Imp / user / day

Deliverables

Assets
2 x PSD files (Mobile + Desktop) - Creative files as per Bonzai PSD templates

Trackers
1 x Impression tracker
1 x Click tracker

Format

Mobile and Desktop

Lead Time

10 business days prior to campaign live date

Resources

More information

Ad solutions

More ad formats

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