Ad Products / Native

Off-Site Amplification

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Overview

Amplify your brand off-site by targeting key competitors and in-market car buyers.

Off-site Amplification allows you to target key competitors outside the CarExpert network, sparking curiosity and driving engagement. Using VFACTS segment/body type or customised competitor targeting, this format presents your organic review in an unbiased environment with native CTA links.
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Ad Specifications

Guidelines

CarExpert will promote relevant content of a vehicle model through its channels against a competitor audience set.

For CPC campaigns, clicks will be measured against successful page load on CarExpert website with an Impression Tracker.

For CPM campaigns, impressions will be measured at the source where 3rd party tracking is eligible.

The Advertiser has no control over the creatives produced for amplification products

Lead Time

5 business days prior to campaign live date

Deliverables

1 x Impression Tracker for each landing page

Format

Mobile and desktop

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