Ad Products / Native

Content Strap

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Overview

Engage users with the Content Strap on CarExpert’s homepage.

The Content Strap is a homepage placement available to Homepage Buyout advertisers. It features three article cards linking to relevant CarExpert content and one custom card directing users to the advertiser’s website. This blend of editorial and promotional content ensures a seamless, engaging user experience while driving traffic to your site.

Ad Specifications

Guidelines

Available to Homepage Buyout advertisers

Card Types

3 x Article Card: Directs users to relevant content CarExpert
1 x Custom Card: Directs users to the Advertisers website

Images

Content Strap background - 3000 x 1700px (JPEG)
Custom Card - 280 x 389px (JPEG)

It's recommended that image subject is centered and top justified to avoid cropping due to responsive layout shifts. Please refer to creative template for creative safe areas.

Custom card can be supplied with advertiser messaging, please refer to creative template for messaging safe area

Max Characters
Headline: 25 characters
Byline: 35 characters
Advertiser CTA: 20 characters

Lead Time

5 business days prior to campaign live date

Deliverables

Custom Card Copy (Optional)
1 x Headline (25 characters max)
1 x By-line (35 characters max)
1 x Advertiser CTA Label (20 characters max)

Images
1 x Image for Content Strap background
1 x Image for Custom Card

Trackers
1 x Impression tracker Click tracker
1 x Click tracker for Article Card (CarExpert supplied landing pages)

Format

Mobile and desktop

Resources

More information

Ad solutions

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