Ad Products / Native

Compare Cars - Result

View specifications

Overview

Positioned within our high-intent Car Comparison tool, the Sponsored Result appears as the 4th listing, right when users are evaluating their shortlist.

This premium placement lets advertisers insert their brand directly into a user’s active consideration set, driving incremental awareness and purchase intent at a key decision-making moment.

Ad Specifications

Guidelines

- Promoted position appears as a 4th result.

- Promoted results will be contextually targeted to a matching vehicle segment of the promoted vehiicle and the vehicle segments the users is comparing.

- If a comparison set already has the promoted vehicle within it, the ad will not show.

- Impression tracking will measure the total times a Promoted Result has loaded in Car Comparisons.

- Clicks will represent the total click throughs to advertiser website.

- Only available for competitor / segment targeting.

- CarExpert will default to deep-etched vehicle image from showroom pages

Lead Time

5 business days prior to campaign live date

Deliverables

Trackers
1 x Impression tracker
1 x Click tracker for Advertiser CTAs

Format

Mobile and desktop

Max File Size

N/A

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