Ad Products / Native
Car Chooser Sponsorship
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Overview
Sponsor CarExpert’s Car Chooser for highly targeted user engagement.
CarChooser is an intuitive lifestyle-based tool that helps users narrow down their consideration set through answering a series of user-friendly questions. Banner and Results Card are displayed if the user has selected a matching criteria. In scenarios where a user has selected multiple criteria that match multiple sponsors the ad server will rotate evenly though sponsors
Ad Specifications
Character Limit
Advertiser CTAs: 13 characters
Guidelines
- Banner and Results Card are displayed if the user has selected a matching criteria. In scenarios where a user has selected multiple criteria that match multiple sponsors. The ad server will rotate evenly though sponsors.
- CarExpert will build and supply image assets
- Appears within the Car Chooser results page and within the Homepage Best Selling Cars body type filters.
Lead Time
5 business days prior to campaign live date
Deliverables
Copy
2 x CTA Labels (13 characters max)

Trackers

1 x Impression tracker
2 x Click trackers for Advertiser CTAs

Other
Vehicle Image (optional) - CarExpert will default to showroom image. Advertiser may provide a specific image if desired
Format
Mobile and desktop

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